The vivacious and saturated red-orange hue will bring punchy personality into every room.
One of the most anticipated color of the year announcements has finally been released: Benjamin Moore has selected Raspberry Blush as its 2023 shade. According to the brand, the hue is a saturated red-orange that was inspired by an artist's desire to communicate through color, shape, and sound.
With pink undertones, the vivacious coral shade will add an air of boldness to any space. "People are ready to bring color back into the home, taking a step outside their color comfort zones," said Andrea Magno, color marketing and development director at Benjamin Moore in a press release. "Raspberry Blush 2008-30 and the Color Trends 2023 palette empower the use of statement colors that deliver delight and personality, while transforming rooms for incredible results."
benjamin moore color of the year
Credit: Courtesy of Benjamin Moore
If you're hoping to try this color in your home, Benjamin Moore has a few ideas to get you started. They recommend using the hue to elevate your dining room or to add a pop of color in your living room or bathroom. Not ready to cover an entire wall in the charismatic shade? The brand recommends painting an arch or accent wall in Raspberry Blush to get better acquainted with the color.
The shade is part of a larger color palette recently introduced by the lauded paint company. "Our Color Trends 2023 palette was chosen for its distinct presence and personality," Benjamin Moore's website reads. "Each of these eight confident hues offer inspiration and creativity, while encouraging a push beyond the traditional to experience truly exceptional color."
From a deep chocolate brown and sea green to a light purple-gray and dusty pink, the color palette offers a variety of inventive shades that range from understated to daring. There's something everyone can appreciate, whether you consider yourself a minimalist or a maximalist.
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Thomas Loof
The era of vibrancy is upon us. The nation's top color experts decree the reign of neutrals and cool tones over. Bold, playful tones leaning on the warmer side of the color wheel are predicted to skyrocket in popularity in 2023. The reason: People are becoming more adventurous with their color choices as a way to express themselves.
Laurie Pressman, vice president of the Pantone Color institute, explains that it's not just that people are moving towards using bolder colors, but they are using colors in clever ways—especially in homes. "It’s all about our desire for creative expression," Pressman says. "Understanding that our surroundings influence our mental health, many are expressing their creativity in the home as a way to enhance their feelings of joyfulness and well-being."
People no longer fear committing to a gutsy paint color for their dining room or upholstering sofas in prismatic patterns. Instead, they are thinking about how they can mix different color stories together to create a personal space that is completely unique to them. Andrea Magno, color marketing director at Benjamin Moore, further notes that there may be no better way to refresh one's home than embracing incorporating a more vibrant palette.
"We know that taking a leap into more daring color may not be easy, but once people take the plunge into a color that is either bold, saturated or deep—even in the smallest spaces, they are able to experience the transformational power of color," says Magno.
While it truly comes down to personal preference when choosing the right shade for you, there are a few color families both Pressman and Magno foresee popping up everywhere in the upcoming year. For those looking for inspiration, these are the five color trends that will be huge in 2023.
1
Impactful Reds and Oranges
Benjamin Moore pivoted away from the soothing shades of year's past to proclaim "Raspberry Blush" as their official color of the year. The decision denotes a greater movement within the interior design industry towards more saturated shades.
"For 2023, we sensed a yearning for bold, saturated color and a shift toward colors that are a bit unexpected, especially after several years of neutrals and muted hues taking center stage," says Magno. "The time felt right to highlight a color that encourages a willingness to be creative and expressive through color, even if it meant breaking away from the tried and true."
Particulary, colors in the red, orange, and terracotta families are projected to soar in popularity dues to their ability to take people out of their comfort zones and be more expressive with their color choices. Pressman adds, "tones in these color families, especially those reds and oranges that are more vivid, energize and lift our spirits."
Check out our favorite red paint colors
Midtone greens took over homes worldwide for their ability to play to nature. While the soothing shade has cemented itself as a go-to
neutral, Magno believes unique shades of green—such as Savannah Green, which was featured in the brand's Color Trends 2023 palette—are apt to make their way into the home.
"Savannah Green is a great example because it has a citrusy, acidic quality that may be unexpected for a wall color, but when used in a room it creates a space that is both playful and sophisticated all at once."
It seems intimidating to dose your walls in electric chartreuse or forest green, but we promise the results will leave you both speechless and inspired.
Check out our favorite green paint colors
Though nature still continues to inspire color trends into 2023, Pressman interestingly points out there's increasing interest in "more earthbound natural shades linked to craft." In particular, shades of warm brown that are reminiscent of different types of woods, minerals, and even jewels.
C2 Paint announced Tiramisu, a coppery, midtone brown, as their color of the year which perfectly embodies this movement towards organic tones. These colors ground spaces in comfort and stability while providing a nuanced backdrop to build off of.
Check out our favorite brown paint colors
For some, neutrals feel a bit boring when there's a whole world of bright colors to experiment with. However, color experts often explain that these colors play an important role in establishing a solid base.
Instead of the cooler tones we've seen in the past, today's neutrals embrace a warmer disposition with earthy undertones. Paint companies like Sherwin-Williams—who named mauve-y Redend Point their color of the year—expect to see more shades of blush popping up in the upcoming year.
Check out our favorite neutral paint colors
Black will never go out of style, but there's a plethora of other shades that can bring that sense of depth and elegance into a room. As a part of their Color Trends Forecast, Benjamin Moore highlights Wenge, a deep chocolate with notes of violet and black, as a great alternative to black.
Meanwhile, Pressman notes that "earthbound violet tones" are rising in popularity, as well. These deep shades of brown, purple, and green carry all the drama and strength that black does but feel unexpected and layered.
Check out our favorite unexpected paint colors
Sarah DiMarco Sarah DiMarco is the Assistant Editor at VERANDA, covering all things art, design, and travel, and she also manages social media for the brand.