What will be the Pantone color of 2023?

Introducing Digital Lavender as our Colour of the Year for 2023.

Purple will return as a key colour for 2023, representing wellness and digital escapism. Recuperative rituals will become a top priority for consumers who want to protect and improve their mental health, and Digital Lavender will connect to this focus on wellbeing, offering a sense of stability and balance. Research suggests that colours with a shorter wavelength, such as Digital Lavender, evoke calmness and serenity. Already embedded in digital culture, we expect this imaginative colour to converge across virtual and physical worlds. 

Digital Lavender is a gender-inclusive colour that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023. Its sensorial quality makes it ideal for self-care rituals, healing practices and wellness products, and this purple will also be key for consumer electronics, digitised wellness, mood-boosting lighting and homewares.

See the colours that will be big for 2023 come to life here >

A collaboration from Coloro + WGSN, uniting the trend forecasting expertise of WGSN with Coloro’s innovations in the future of colour.

As much as we may not be ready to accept we're nearing the end of this year and beginning of the next, the design world is always thinking about what's ahead. The wave of trend forecasting is well underway with major paint brands like Sherwin-Williams, Valspar, Behr, and more releasing their highly anticipated picks for 2023 Color of the Year. While it may seem as though these future-facing predictions are encouraging us to fast-forward through the rest of 2022, there's a common theme in many of these selections that are actually inviting us to do the opposite. Warm neutrals and earth tones can inspire us to slow down in our homes and seek out more comfort and peace in our daily lives. On the other side of the spectrum, bold, sunny shades and bright colors beg us to incorporate more joy into our routines. Whether you're looking for a new painting project or not, let these 2023 Color of the Year choices inspire you to think about how the colors in your home make you feel.

Benjamin Moore: Raspberry Blush

Last year, Benjamin Moore selected a soft, sage green as its 2022 Color of the Year, sitting comfortably among the huge trend of "new neutrals." This year, however, with the 2023 pick, Raspberry Blush, Benjamin Moore opted for a bold push outside of the paint color comfort zone. The color is a vibrant red-orange shade that can add a burst of energy to the walls of a living room or dining room—basically, anywhere you need a conversation-starting wall color.

Backdrop: Color of the Year

This paint selection is a tongue-in-cheek response to yearly trend forecasting. Rather than selecting a pre-existing paint from the Backdrop lineup and designating it as the it-girl paint for the coming year, the brand released a new color and named it "Color of the Year." The brand went as far as to award itself the winner of the annual trend by way of the National Color Committee [not a real thing]. Jokes aside, the sunny yellow-orange hue, made in collaboration with the New York-based design retailer Coming Soon, is worth a mention. It's vibrant, playful, and a great choice for anyone who's looking to break tradition with their design choices.

Glidden: Vining Ivy

Glidden decided on this “bluish-greenish-something-in-betweenish” shade for its Color of the Year pick. Vining Ivy is a nature-inspired hue with dialed-up vibrance, designed to be energizing yet grounding, and its impact on a space completely depends on how you style it. Opt for more neutrals and natural textures, and the color becomes a serene background, like a calming body of water. Or, play up the richness of the color with luxe elements, like gold accents and other jewel tones.

Sherwin-Williams: Redend Point

This blush-beige shade was inspired by the continued trend toward warmer neutrals—aka the shift from bright white to soft white, and so on. The subtlety of Sherwin-Williams' 2023 Color of the Year, called Redend Point, creates a lot of versatility of use. For example, you can play up the color's rosy-pink tint by pairing it with other peachy pinks and romantic elements. Or, if you're looking for a more toned-down approach, try neutralizing the shade with grounding earth tones, like soft browns, and natural materials.

Valspar: Everglade Deck

Valspar opted not to pick favorites when releasing its 2023 Colors of the Year collection. Instead, the brand chose 12 unique colors, each selected using color psychology to connect the shade to specific emotional state or quality all within the frame of restoration and rejuvenation. Everglade Deck, as shown above, is just one of these carefully selected colors of the year, but we thought it was worth showcasing this strikingly rich midnight blue. We can only imagine that stepping into a bathroom drenched in this color would feel like the at-first-invigorating-and-then-relaxing feeling of stepping into the ocean at the beginning of summer.

HGTV Home by Sherwin Williams: Darkroom

The minds behind HGTV Home by Sherwin Williams also curated a collection of several colors for 2023 [10 to be exact] but they did decide to select a standout star. Darkroom, a deep black shade with purple undertones, is the brand's 2023 Color of the Year. As part of The Vintage Homestead Collection, it makes sense that the color is named after something connected to film photography and nostalgia. While black paint is often paired with bright whites and associated with ultra-modern interior design styles, the softer dimension in Darkroom makes the shade feel more lived-in and approachable. Use the color in small touches to add intrigue to doors and trim or use it as an all-over wall color to create a moody yet comforting reading room.

Behr: Blank Canvas

It's pretty much assured that white paint will never go out of style—but it still changes with the seasons and trend cycles. Behr selected Blank Canvas, a warm white shade, as its 2023 Color of the Year. As the name entails, the paint color provides a neutral backdrop for any and all creative expression, but the warm undertone makes it pair especially well with other soft earth tones and nature-inspired shades. The selected shade is also a response to a recent online study conducted by Behr, which found that 75 percent of respondents agreed that the color white promotes relaxation.

BHG: Canyon Ridge

Along with the trend of bringing more nature elements to the indoors, BHG pulled straight from the outdoors with its 2023 Color of the Year selection. Canyon Ridge is a warm terra-cotta color inspired by sunsets over sweeping desert landscapes, specifically calling to mind the red rock spires of Zion National Park. If you're looking for more warmth and vibrance in your interiors, the color can bring a sun-baked touch to an accent wall or an entire room. For a bright and bold approach, BHG Style and Design Director Jessica Thomas dressed up the color with cobalt blue, its opposite on the color wheel. Of course, if minimalism is more your thing, earthy neutrals also go great with this plucked-from-nature shade.

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