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Which marketing concept leads to marketing myopia?
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Answer: “Which of the following marketing management concepts is most likely to lead to marketing myopia?”
‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs.
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
The simplest way to avoid marketing myopia is by focusing on what the market really wants. … Customer- or market-oriented companies describe the problems their products solve, not the features they possess.What concepts lead to marketing myopia?
What are the 4 marketing management concepts?
What is marketing myopia and how it can be avoided by the marketer?Marketing Myopia: Examples, Definition & Summary – Study.com
THE MARKETING CONCEPT
How to Avoid Content Marketing Myopia – Buddy Gardner Advertising
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