Lodging Interactive
Why? Because nearly 70% of consumers rely on online reviews before making a purchase. So, if you have a bad one, it can really affect your bottom line. Either method wants to work but it’s important to know the difference and why you need them both.
What is Social Monitoring?
This is a process that is used in a social way. It’s identifying and responding to individual thoughts on your brand on social media. Social monitoring means engagement, not just taking the guidelines.
Social monitoring is about addressing customers on a micro scale. It takes a lot more interaction than social listening. During the social monitoring process, customer service reps and social media managers are actively responding to customer queries, comments, and issues.
Business Wire
These professionals „monitor“ and the right department to do so. Social monitoring takes a more reactive approach than listening. The customer always makes the first move.
What is Social Listening?
If monitoring were the trees, listening is the forest. It’s on a scale but just as necessary [if not more] than monitoring. Social listening is where sales and marketing want to find new leads. It’s where you may discover new platforms where your brand has an audience. It’s about discussing your brand on social media.
Thought Experiments – WordPress.com
Social listening comes after monitoring because the data that monitoring collects is required for listening. They can solve their problems.
The Comparison
While monitoring is reactive, social listening is proactive. After the short-term, that takes place during monitoring, it’s up to listening to continue the relationship. Social listening looks at long-term strategy. It can help you better understand why you may be getting customer complaints or issues to begin with.
Business 2 Community
People use the phrases of „social listening“ and „social monitoring“ interchangeably, but they are not the same. In fact, they are quite opposite. Monitoring comes first and addresses any immediate issues on your plate. It puts out the fires.
Social listening rebuilds the house. If people are happy. They are satisfied with the way they are handled. These facts are important because they help you grow as a business and better understand your consumers.
Social motto
It is always wise to use both tactics because, frankly, you both need to keep things running smoothly.
Why is the engagement of social media followers more important than the number of followers?
Which social media metric is the most common metric and the easiest to measure?
How are personal selling strategies formulated?
Where can the origins of the stimulus response approach to personal selling be found?