Are consumer products that the consumer does not know about or knows about but does not normally think of buying?
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This preview shows page 3 - 5 out of 10 pages. 10.consumer products that the consumer knows about but does not normally think of buying;example: life insurancea.Convenience productc. Specialty productb.Shopping productsd. Unsought product Do This!Task 1Direction:Draw at least two examples of products you usually buy in the market and specify the use andpurpose of the products.1.Product nameUse/Purpose2.Product nameUse/purposePage3of10 Explore!Task 2Direction:Read the following situation below and answer the guided questions after.Ms. Heart is a fashion enthusiast; she loves to buy designer clothes and bags. She always seesto it that she purchased the newly out designs in the market. She has a friend named Marian. She is abusinesswoman and loved to invest on any ventures like insurance policy. Lastly, Faith, a working mom,loves to budget her money for practical things like groceries and daily needs.Despite their differences on the things they love to buy, they remain good friends and supporteach other.Guide questions:1.Identify the types of consumer products that Ms .Heart, Ms. Marian and Ms. Faith purchases?_________________________________________________________________________________________________________________________________________________________________________________2.Among the three, who do you think is a practical buyer? Why?”_________________________________________________________________________________________________________________________________________________________________________________3.If you are going to evaluate yourself, what possible product will you buy? Explain._________________________________________________________________________________________________________________________________________________________________________________Keep this in MindWhat is a product? Get answer to your question and much more Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 10 pages? Upload your study docs or become a Course Hero member to access this document
Unsought products typically are products that the consumers are not aware and don’t have any knowledge about it. Consumers have no desire and intention to buy unsought goods under normal circumstances. Another point of no desire to purchase is lack of tangible benefits at the time of purchase, so people think of fraud, waste of money and time. To aware consumers about these types of products, intensive and heavy marketing campaigns, aggressive personal selling,
persuasive advertising and strong sales techniques are required. Customers view regularly unsought products as undesirable, but it doesn’t mean they will remain unsold forever. Definition of Unsought products
To give you a better understanding take an example of reference books. Being a college, university student or even in professional life very few people buy reference books. The reason is lack of desire and fear that product will not give you the exact value of your money. Another good example of unsought products is the home alarm system. Many of us don’t think of any alarm system unless a salesperson or a commercial during a movie grab our attention. Strong personal selling techniques and percussive advertisement can affect consumer buying behavior to think about alarm system. Converting Unsought Products to Sought ProductsUnsought product marketing and selling is a very difficult job for producers and sellers. Extensive marketing campaigns are required like highly trained salespersons, persuasive advertisement and personal selling techniques to motivate the consumers. Broadly speaking there two categories of such products first, consumers don’t know about it and secondly, consumers have no desire to buy it. Take an example of dishwasher, microwave and frozen food. A few years back these products were unsought until through huge advertisement, personal selling and referral groups made consumers knowledgeable about these products and converted to sought products. How many of you donate blood on regular basis? Blood donation is good for health, but you will not donate until blood donation society and Non-profitable organization reach you and convince you about it. Cucumber Spiral Slicer is another example of kitchenware, once you know about this tool you will love it because it makes life easier. There are some unsought products that consumers have no desire to buy. For instance, people are afraid of or no desire for prepaid funeral services. Consumers may not have interested to pay $10,000 for a basic funeral service as there is no provision for relocation, mismanagement in the funeral houses and the option to invest the amount in a family business or saving account. Following are some examples of unsought goods
Are consumer products that the consumer either does not know about or knows about but does not normally think about buying quizlet?Unsought products are consumer products that the consumer either does not know about or knows about but does not normally consider buying.
What is considered a consumer product?Consumer goods are products bought for consumption by the average consumer. Also called final goods, consumer goods are the end result of production and manufacturing. Clothing, food products, and dishwashers are examples of common consumer goods.
What are the 4 types of consumer products?Types of consumer products. Convenience products.. Shopping products.. Specialty products.. Unsought products.. Are the items that the consumer does not plan to buy?Unsought products are those the consumer never plans or hopes to buy. These are either products that the customer is unaware of or products the consumer hopes not to need.
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