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Create a standalone titleAvailable locations are based on the metadata language selected when creating a title. To add a new location, add the corresponding metadata language.A standalone title consists of a single video that isn’t part of a larger episodic collection. For example, feature films and short films are standalone titles. Review Content Policy Guidelines, Asset requirements, and Licensing consideration and title review prior to submitting content. Submission of your content doesn’t guarantee it will be selected for licensing or published by a given date.

Create a standalone title

  1. Sign in to the Prime Video Direct website, and then click Your Videos.
  2. Click the Standalone tab.
  3. Click Add Title.
  4. In the Title box, enter a name. Title names can't be offensive, include inappropriate capitalization (all caps), or special characters.
  5. In the Category list, select a category that matches the content you’re submitting. For more information, see Categories.
  6. Select a Title Metadata Language.

    Note: Available locations are based on the metadata language selected when creating a title. To add a new location, add the corresponding metadata language. For supported languages by location, see Location Requirements.

  7. Click Continue.

Enter catalog information

The Title, Category, and Title Metadata Language you previously entered are added to the Catalog Listing tab.

  1. On the Catalog Listing tab, in the Synopsis box, enter up to a 400-character description. Synopses can't be offensive, include inappropriate capitalization (all caps), or special characters.

    Note: Some language alphabets (i.e. Japanese) contain letters and symbols that count as more than one character. The counter below the text box provides an accurate character count.

  2. In the Genre box, enter at least one and up to three genres. Prime Video may add or remove genres to improve customer discoverability. For a complete list, see Genres.
  3. In the Country of origin box, enter at least one country where the production company responsible for this work was established.
  4. If your title doesn't have an official rating, you must suggest a rating based on the video content.
    1. In the Rating system list, select a rating system.
    2. In the Rating list, select the assigned rating. If your title isn't officially rated by a rating system, select Suggested Rating – Title is not officially rated.
  5. Optionally, in the Original language list, select the release language.
  6. Optionally, in the Original release year, enter the release year.
  7. Under Graphic Assets, click Browse to add key art (16:9 and 4:3) and (optionally) a background image. Please provide all graphic assets in the .jpg or .png file formats. You can add files from your computer or a linked Amazon S3 account.

    • Standalone content
      1200x1600 (3:4) and 1920x1080 (16:9)
    • Background images
      1920x1080. These appear on device detail screens. This image conveys the mood of your content.

    High quality images are used to showcase your title in search results and detail pages.

    Images shouldn’t be stretched, condensed, padded, or otherwise distorted to meet the required image aspect ratios or resolution.

    For additional details and examples of key art, see Art requirements and the Graphic Assets Guide.

  8. Click Save.

Enter Cast & Crew information

Re-order or delete Cast & Crew information

Add video assets

Specify availability

Submit title

Please ensure your title is eligible for publication consideration prior to submission by reviewing our Content Policy Guidelines and Asset requirements. For more information, see Licensing consideration and title review.

When you are ready to submit your title for licensing consideration, click Submit for review.

Note: You must save your changes first. The Submit for review button is available after you've saved and when all required files and options are selected (the tabs will change from blue to green). Also, you must have Payments and Banking information on-file, including approved Tax Information.

All content submitted through Prime Video Direct is made available at the sole discretion of Amazon. Before a licensing decision can be made, we assess your submission through a series of automated and manual reviews which can take up to three weeks. Submission of your content doesn’t guarantee it will be selected for licensing or published by a given date.

Content isn’t licensed indefinitely and may be removed at any time at the sole discretion of Prime Video.

Note: You aren’t authorized to market the availability of your title to buy or rent on Prime Video until it has been selected for licensing.