What factors influence the perceived credibility of an informal communication source?
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What factors influence the perceived credibility of an informal communications source?Research has established that source credibility is one of the most important factors influencing the acceptance of a message. For this study, source credibility was measured using three main dimensions: expertise, trustworthiness and attractiveness.
What factors influence or determine source credibility?It is important to be able to identify which sources are credible. This ability requires an understanding of depth, objectivity, currency, authority, and purpose. Whether or not your source is peer-reviewed, it is still a good idea to evaluate it based on these five factors.
What is perceived source credibility?Source credibility theory explains the perceived believability and persuasiveness of senders (i.e. the source) by the receivers (i.e. the recipient) in the information communication process (Riley, 1954).
What are the three dimensions of source credibility?ABSTRACT. From Aristotle to McCroskey, credibility has been conceptualized as comprised of three components: competence, trustworthiness, and goodwill.
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