What is affective component of attitude?

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Attitudes are thought to have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge).

Attitude is our evaluation of a person, an idea, or an object. Typically, attitudes are favorable or unfavorable, or positive or negative. They can also be defined as a learned habit for responding to social stimuli. Attitudes form from three components; the affective, behavioral and cognitive.

The affective component of attitude relates to a person’s feelings or emotions in their shaping on attitudes to a person or object. If you feel more positive about someone you are more likely to address them in a positive manner.

The cognitive component relates to our beliefs and knowledge about someone or a situation that shapes our attitude. For example, if you know dogs bite and this is dangerous you would adapt your attitude to dogs when you see them because of your knowledge of them.

The final component is behavioral. This component involves our actions towards a person or situation. For example, if we have a positive behavior at work and there is a positive environment we are more likely to behave in a productive manner.

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Key Points

• Attitude is our evaluation of a person, an idea, or an object. Typically, attitudes are positive or negative and involve affective, behavioral, and cognitive components.

Key Terms

attitude: a positive or negative evaluation of people, objects, events, or ideas in one’s environment

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Attitudes are simply expressions of much we like or dislike various things. Attitudes represent our evaluations, preferences or rejections based on the information we receive.

It is a generalized tendency to think or act in a certain way in respect of some object or situation, often accompanied by feelings. It is a learned predisposition to respond in a consistent manner with respect to a given object.

This can include evaluations of people, issues, objects, or events. Such evaluations are often positive or negative, but they can also be uncertain at times.

These are the way of thinking, and they shape how we relate to the world both in work and Outside of work. Researchers also suggest that there are several different components that make up attitudes.

One can see this by looking at the three components of an attitude: cognition, affect and behavior.

3 components of attitude are;

1. Cognitive Component.
2. Affective Component.
3. Behavioral Component.

Cognitive Component

The cognitive component of attitudes refers to the beliefs, thoughts, and attributes that we would associate with an object. It is the opinion or belief segment of an attitude. It refers to that part of attitude which is related in general knowledge of a person.

Typically these come to light in generalities or stereotypes, such as ‘all babies are cute’, ‘smoking is harmful to health’ etc.

Affective Component

Affective component is the emotional or feeling segment of an attitude.

It is related to the statement which affects another person.

It deals with feelings or emotions that are brought to the surface about something, such as fear or hate. Using the above example, someone might have the attitude that they love all babies because they are cute or that they hate smoking because it is harmful to health.

Behavioral Component

Behavior component of an attitude consists of a person’s tendencies to behave’in a particular way toward an object. It refers to that part of attitude which reflects the intention of a person in the short-run or long run.

Using the above example, the behavioral attitude maybe- ‘I cannot wait to kiss the baby’, or ‘we better keep those smokers out of the library, etc.

Conclusion

Attitude is composed of three components, which include a cognitive component, effective or emotional component, and a behavioral component.

Basically, the cognitive component is based on the information or knowledge, whereas the affective component is based on the feelings.

The behavioral component reflects how attitude affects the way we act or behave. It is helpful in understanding their complexity and the potential relationship between attitudes and behavior.

But for clarity’s sake, keep in mind that the term attitude essentially refers to the affected part of the three components.

In an organization, attitudes are important for their goal or objective to succeed. Each one of these components is very different from the other, and they can build upon one another to form our attitudes and, therefore, affect how we relate to the world.

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