What type of research involves studying the same people over a period of time usually several years or more?
Longitudinal studies differ from one-off, or cross-sectional, studies. The main difference is that cross-sectional studies interview a fresh sample of people each time they are carried out, whereas longitudinal studies follow the same sample of people over time. Show
Features of longitudinal vs cross-sectional studiesDownload this table as a PDF handout Some cross-sectional studies take place regularly, each time including a large number of repeat questions. For example, the British Social Attitudes Survey is a repeat cross-sectional study that has been carried out nearly every year since 1983. It provides excellent data about how Britain’s attitudes and values have changed (or not changed) over time. Repeating the same questions in each round allows researchers to look at how society as a whole has changed over time. But because the questions are asked of a new sample every time, these studies can only reveal change at an aggregate level – they can shed little light on who has changed, or how or why. For example, the 2015 British Social Attitudes (PDF) survey found that 66 per cent of people thought that “it’s everybody’s duty to vote” in a general election, down from 76 per cent in 1987. What do these findings tell us? The data clearly show us that, overall, fewer people now than in the late-1980s think that citizens have a duty to vote. We can look at the characteristics of those who do or don’t agree with this view, and how the profile of these groups had changed over time. We can also examine how the likelihood of thinking that voting is a duty has changed among different population groups (for example, different age groups or ethnicities). These sorts of calculations would provide some very helpful insights. But there are many things that this kind of cross-sectional data cannot tell us, but which longitudinal data would help us to address. For example:
Sometimes data from longitudinal studies is analysed cross-sectionally. This means that the researcher is just focusing on the information collected at one round of the study, and not linking that information to data from earlier or later rounds. In this article, we’ll cover all you need to know about longitudinal research. Let’s take a closer look at the defining characteristics of longitudinal studies, review the pros and cons of this type of research, and share some useful longitudinal study examples. A longitudinal study is a research conducted over an extended period of time. It is mostly used in medical research and other areas like psychology or sociology. When using this method, a longitudinal survey can pay off with actionable insights when you have the time to engage in a long-term research project. Longitudinal studies often use surveys to collect data that is either qualitative or quantitative. Additionally, in a longitudinal study, a survey creator does not interfere with survey participants. Instead, the survey creator distributes questionnaires over time to observe changes in participants, behaviors, or attitudes. Many medical studies are longitudinal; researchers note and collect data from the same subjects over what can be many years. Types of longitudinal studiesLongitudinal studies are versatile, repeatable, and able to account for quantitative and qualitative data. Consider the three major types of longitudinal studies for future research: Panel study: A panel survey involves a sample of people from a more significant population and is conducted at specified intervals for a more extended period. One of the panel study’s essential features is that researchers collect data from the same sample at different points in time. Most panel studies are designed for quantitative analysis, though they may also be used to collect qualitative data and analysis. Cohort Study: A cohort study samples a cohort (a group of people who typically experience the same event at a given point in time). Medical researchers tend to conduct cohort studies. Some might consider clinical trials similar to cohort studies. In cohort studies, researchers merely observe participants without intervention, unlike clinical trials in which participants undergo tests. Retrospective study: A retrospective study uses already existing data, collected during previously conducted research with similar methodology and variables. While doing a retrospective study, the researcher uses an administrative database, pre-existing medical records, or one-to-one interviews. Advantages and disadvantages of conducting longitudinal surveysAs we’ve demonstrated, a longitudinal study is useful in science, medicine, and many other fields. There are many reasons why a researcher might want to conduct a longitudinal study. One of the essential reasons is, longitudinal studies give unique insights that many other types of research fail to provide. Advantages of longitudinal studies
Additional data points can be collected to study unexpected findings, allowing changes to be made to the survey based on the approach that is detected. Disadvantages of longitudinal studies
The advantages and disadvantages of longitudinal studies show us that there is enormous value in the ability to find long-term patterns and relationships, so it is important to plan and take the necessary steps to avoid potential bias. Longitudinal studies vs. Cross-sectional studiesLongitudinal studies are often confused with cross-sectional studies. Unlike longitudinal studies, where the research variables can change during a study, a
cross-sectional study observes a single instance with all variables remaining the same throughout the study.
The design of the study is highly dependent on the nature of the research questions. Whenever a researcher decides to collect data by surveying their participants, what matters most are the questions that are asked in the survey. Knowing what information a study should gather is the first step in determining how to conduct the rest of the study. Types of surveys that use a longitudinal studyWith a longitudinal study, you can measure and compare various business and branding aspects by deploying surveys. Some of the classic examples of surveys that researchers can use for longitudinal studies are: Market trends and brand awareness: Use a
market research survey and marketing survey to identify market trends and develop brand awareness. Product
feedback: If a business or brand launches a new product and wants to know how it is faring with consumers, product feedback surveys are a great option. Customer
satisfaction: Customer satisfaction surveys help an organization get to know the level of satisfaction or dissatisfaction among its customers. Employee engagement: When you check in regularly over time with a longitudinal survey, you’ll get a big-picture perspective of your company culture. Longitudinal study examplesNow that you know the basics of how researchers use longitudinal studies across several disciplines let’s review the following examples: Example 1: Identical twins Consider a study conducted to understand the similarities or differences between identical twins who are brought up together versus identical twins who were not. The study observes several variables, but the constant is that all the participants have identical twins. In
this case, researchers would want to observe these participants from childhood to adulthood, to understand how growing up in different environments influences traits, habits, and personality. Example 2: Violence and video games A group of researchers is studying whether there is a link between violence and video game usage. They collect a large sample of participants for the study. To reduce the amount of interference with their natural habits, these individuals come from a population that already plays video games. The age group is focused on teenagers (13-19 years old). The researchers record how prone to violence participants in the sample are at the onset. It creates a baseline for later comparisons. Conducting a longitudinal study with surveys is straightforward and applicable to almost any discipline. With our survey software you can easily start your own survey today. GET STARTED What type of research studies the same individuals over a period?In a longitudinal study, researchers repeatedly examine the same individuals to detect any changes that might occur over a period of time. Longitudinal studies are a type of correlational research in which researchers observe and collect data on a number of variables without trying to influence those variables.
What type of research design involves studying the same group of individuals over a long period of time?Longitudinal design is used to discover relationships between variables that are not related to various background variables. This observational research technique involves studying the same group of individuals over an extended period.
What research is conducted over several time period?A longitudinal study (or longitudinal survey, or panel study) is a research design that involves repeated observations of the same variables (e.g., people) over short or long periods of time (i.e., uses longitudinal data).
What type of research study compares different age groups at the same time?A cross-sectional study compares: different age groups at the same time.
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