Which of the following is the final stage in the new product adoption process

You invested a lot of money in software in the hopes that it would be used to boost productivity and efficiency. However, you may not have considered the following barrier that will limit the use of the product in the organization — software implementation. The following steps detail how the new product adoption process can ensure positive ROI for enterprise software purchases.

#1 Raise awareness of Product’s Existence

Not all software is a part of a daily workflow. Many platforms are used periodically on a weekly or monthly basis, while some products serve as additional assets to an organization, such as analysis platform, tracking software and more.

You don’t always know who your users are, but to make sure the product is benefiting workflow, you should make sure everyone aware of its existence.

To kick off the new product adoption process, find the right awareness method that fits your organization such as company announcements, email notification or even posters near the coffee machine. How you go about it is your choice — just make sure employees are aware of the tools available to them.

#2 Generate Interest in the Product

“Ever wondered how you can save time and go home early?”. This might not be the message you choose to tell your employees, but the point is to explain how they can benefit from using the product, leaving your organizational benefits aside for now.

To start, communicate to employees the importance of the new product adoption process and how it will make their job easier.

#3 Accelerate the Product Adoption Process

WalkMe’s Digital Adoption Platform (DAP) ensures that the new product adoption process is easy and user-friendly for every user or employee. Using this adoption tool, users can complete their tasks and goals without any prior training.

Product adoption is the process by which consumers accept the new products and purchase it. Once a consumer buy and use a product, then the product has been adopted. The product adoption process is typically broken down into the following five stages: awareness, interest, evaluation, trial, and adoption.

The product adoption process are involves much more than getting a new customer to purchase your product, but the product adoption also involves to an existing customer satisfaction and help existing customers realize new features of an existing product.

The marketers who understand consumer behaviour in adopting new products, how their new products are will be adopted, and how their product spread across the markets will have a better chance of successfully release a new product to the market.

Key Points

• Product adoption is the process of users aware of a new product, understanding its, purchase and become your customer.
• The product adoption process include the following 5 stages: awareness, interest, evaluation, trial, and adoption.
• The maketers who understand consumer behaviour in adopting new products will have a higher chance to successfully release a new product to the market.

What is Product Adoption Process

The new product adoption process is usually broken down into the following five stages no matter what kind of product it is: awareness, interest, evaluation, trial, and adoption.

Awareness

In the first stage of the new product adoption process, the potential consumer has been exposed to the product and knows that it is available on the market. In this stage, they don’t know enough about the product yet (or don’t even know your product exists). So, the company needs to create brand awareness and inform them about how this product solves their problem.

To get people to know your product you can drive awareness of your product by using any of the promotion mix such as content marketing, email marketing, online ads, influencer review, or any marketing campaigns that’s fit to the product.

Interest

Interest occurs when the potential customer gets attracted to your product and he or she begins to learn about your products or services. In this stage, the potential customer will do research on the product and substitute product. It’s necessary for the company to make your product’s detail easy to found.

Having online information about the product like blog posts, infographics, videos, tutorials, and product landing pages are very helpful to your brand.

Evaluation

In the third stage, the potential customer will highly analyze your product compared to your competitors and whether to try it out. This stage of the new product adoption process is where the potential customer decides which product best satisfies his or her needs and wants.

Thus, the company should focus on communicating about how the product is different or better from the existing products in the market.

Trial

In the trial stage the potential customer tests or uses the product to try out if it meet requirements. This stage is the most critical stage of the product adoption process, if the customer determine your product has the value as they expect, they will adopt and stick with your product. If not, they will simply reject it and look at alternative products.

Trials include things like test driving a car, borrowing from friend, signing up to Netflix trial period, money-back guarantee, or initial reduced cost.

Adoption

In the final stage of the product adoption process, the consumer buys and uses the product.

If the trial stage is successful and the potential customer determined your product has the value they want, then they will adopt and purchase, invest, or subscribe and stick with your product. If not, they will reject it and look for other products.

Types of Adopters

Types of adopters in marketing is a different types of product adopters at different times in a product lifecycle stages, categorized by how fast they adopt a new product.

Which of the following is the last stage of adoption process?

What are the 5 stages of adoption process?

Who is the last one to adopt the new product?

What are the steps in the adoption process?