Which research design is marked by prior formulation of specific hypotheses?
|
1 copy of research design from Vinay Jeengar Show A type of research design that has as its primary objective the provision of insights into and comprehnsion of the problem situation confronting the researcher. Used when MGT realises a problem exists but does not understand why Needs to be flexible and unstructured since information needs are only loosely defined at this stage. TermDifference between exploratory and descriptive?Definition Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are.Term Let's say the exploratory research says that ivory soap sucks- should ivory change the formula?Definition NO! exploratory resarch is conducted on a small nonrepresentative sample so the findings should be regarded as tnt and as building blocksTerm Definition is research designed to assist teh decision maker in determining, evaluating, and selecting the best course of action in a given situation used to verify insights giained from exploratory based on assumption that researcher has accurate understanding of problem at hand and info needed has been clearly specified. more formal and structured than exploratory Lerge representative samples TermReasons to use exploratory research:Definition
Exploratory research can be used at any time of the project. True or false?Definition TRUE! its often conducted at the beginning stages of a project, secondary data can provide good background info and focus groups can help understand values, attitudes and behaviors. BUT it can honestly be used whenever you want. TermDefinition Descriptive Research is a type of CONCLUSIVE research that has its major objective as the desciption of something- usually market characteristics or functions. determining purchase frequencies, identifying relationships or making predictions TermObjective of Exploratory ResearchDefinition Discovery of ideas and insightsTerm characteristics of ExploratoryDefinition flexible, versatile, often the front end of total research designTerm Definition Expert/Experience Surveys pilot surveys case studies secondary data qualitative research TermObjective of Descriptive ResearchDefinition Describe Market characteristics or functionsTerm Characteristics of Descriptive ResearchDefinition Marked by prior formulation of specific hypotheses Preplanned and structured design TermMethods of Descriptive ResearchDefinition Secondary Data: Quantitative Surveys Panels Observational and other data TermDefinition Determine cause and effect relationshipsTerm Causal Research Design CharacteristicsDefinition Manipulation or one or more independent variables Control of other mediating variables TermDefinition Term Examples of Descriptive research goalsDefinition
One major difference between descriptive and exploratoryresearch is tahtDefinition the researcher has prior knowledge about the problem situation in descriptive research. based on clear statement of the problem collected in a structured fashion, usually large samples findings are then used to make generalizations used to portray market caribales TermDescriptive Studies includeDefinition Sales studies Consumer Perception and Behavior Studies Market Characteristic Studies Sales Studies (descriptive studies) includeDefinition market potential market share sales analysis TermConsumer perception and behavior studies (descriptive studies) includeDefinition image product usage advertising pricing TermMarket characteristic studies (descriptive) includeDefinition distribution competitive analysis TermDescriptive Research can be further classified intoDefinition Cross Sectional and longitudinal researchTerm Definition type of design involving the one time collection of information from any given sample of population elements "Snapshot" "Sample survey" most frequently used descriptive design TermDefinition type of research design involving a fixed sample of population elements that is measured repearedly. The sample remains the same over time, providng a series of pictures that, when viewed together, protray bothte situation and the changes taking place. TermDefinition someties panel or true panel is used interchangeably with longitudinal design. panel consists of households that have agreed to provide information at specified intervals over time. Have commitment, are compensated. Usually collected by commercial syndicated firms - NPD TermCross Sectional DisadvantagesDefinition Cannot Detect Change Small Amount of data collection Not very accurate (requires thinking back unlike panel which is ongoing and present) TermCross Sectional AdvantagesDefinition Representative Sampling (people drop out of panel, too long) No Response Bias (wont get bored) TermDefinition Can detect change large amounts of data collected lots of accuracy TermLongitudinal DisadvantagesDefinition Representative Sampling not there Lots of response bias TermDefinition type of CONCLUSIVE research whose major objective is to obtain evidenec regarding cause-and effect relationships requires a planned and structured design TermDescriptive Research is _______ appropriate for examining causal relationshipsDefinition Term Definition design in which the causal or independent variables are manipulated in a relatively controlled environment EX: promo causes brand sales indep variable is one manipulated, dep is one that is affected Causal variable=independent variable TermTasks involved in formulating a research designDefinition
Research is conducted to help ____ management error in decsion making DefinitionREDUCE! not prove assumptions but provide mgt with an assessment of the degree of risk associated with making decision based on tested assumptions. What are the 4 types of research design?There are four main types of Quantitative research: Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research. attempts to establish cause- effect relationships among the variables. These types of design are very similar to true experiments, but with some key differences.
What is the most appropriate research design to use if the researcher's primary purpose is to describe the characteristics of the population?Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables.
What is exploratory and conclusive research design?What is exploratory research? Exploratory research refers to the investigation of a research problem that is not clearly defined or understood. What is conclusive research? Conclusive research, as the name suggests, is a type of research that is used to yield information that helps reach conclusions or make decisions.
What is Formulative research design?When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies (also known as formulative research) come in handy.
|
