How can a company improve brand recognition when using multiple social media platforms quizlet?
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Get faster at matching terms Terms in this set (76)What are the benefits of having a social media strategy? It helps you expand your other marketing efforts. Why does a buyer persona matter in social media? A buyer persona helps you determine who your ideal customer is. What are the steps you need to build a social media strategy? To be able to explain each social media channel. What are some reasons that a marketer would want to use one social platform over another? Each platform has different benefits and a different audience. What is a vanity metric? A surface-level metric: numbers or statistics that look great on paper but don't correlate to business success. What are the four categories of KPIs and how do they differ? Reach What considerations do you need to make when planning how to structure your social media team? The types of roles you need how they map to your goals What are the different types of social media team models? Decentralized model What components should your social media team plan contain? Plan business and social goals one to three years out. Consider your stakeholders' needs. What are the various kinds of social media tools available to marketers? SOCIAL LISTENING AND MONITORING TOOLS What are the three tips that can help you narrow down your choice of a social media tool? 1. Write down the 25 most important social media features that you
think you might need. What marketing tools can you use to delight customers into promoters? Call-to-action What considerations do you need to make when building a budget? What social content do you need to create? What should you do it if you are arguing for money to start a social media project? Tell them why your plan will make or save them money. What's the difference between social listening and social monitoring? Where they differ is in your objective. You can use social listening to centralize conversations about your brand so that you can join them. Social listening may be used by sales reps, social media managers, and even executives in your company. On the other hand, you can use social monitoring to actively look for mentions and conversations that pertain to your brand, your products, your hashtags, your employees, your competitors, and your customers. How can social media listening increase customer advocacy? Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. How do you know which social networks to start with? Social listening Why should you be careful about monitoring competitors? Be careful that you don't become so obsessive watching the competition that it might over-influence your strategy. Inbound is about being customer-centric, not competitor-centric. It's good to know what your competitors are doing so you can better position yourself, but do it to help your customers. How can competitive intelligence inform your sales and product teams? Well, for one, you and your competitors are innately participating in the same industry. When rising tides lift all boats, understanding those tides is pretty important to guiding your company's strategy. Your competitors might be more or less susceptible to a particular variable that influences them. Monitoring your competitors can help you get ahead of industry-wide changes. What are the three main reasons people use social media? They want to
be: What are the three types of social media content? Text What different types of content can be created on each channel? Text: Facebook, Twitter, LinkedIn How do your social media goals and buyer persona figure into your content strategy? Goals. What's the difference between tone and voice? Why do they matter? VOICE What is content curation? Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience. What are some reasons that content curation matters to your strategy? Content curation saves time and
money. Can you explain the importance of testing, tagging and timing for content? TAGGING How can influencer marketing and UGC make a difference to your social strategy? Build consumer trust and loyalty What is one of the most important things to keep in mind when working with an influencer? Working with an influencer is not about you. What are the different kinds of influencers? Celebrity
influencers What kinds of influencer campaigns are there? Influencers sharing brand content you've created What are some ways you can get started working with influencers? Ask to interview them, and include
their commentary or quotes. What is UGC? Why is it important? User-generated content: What is earned media? "Earned media" is the type of media or exposure your brand has earned by doing something positive or negative. How can UGC help your brand? User-generated content creates a competitive advantage for brands that are inherently difficult to replicate because communities can't just be copied. What are some ways to get users to create UGC? Start with social listening. What are the benefits of engaging directly with your social audience? You can improve your reputation, especially if you are engaging with unhappy individuals. What are the benefits of doing social customer service? Drive brand awareness.
What are some benefits of social selling? Individuals are no longer going into stores and browsing or picking up the phone to reach a sales rep to make a decision. Instead, they are looking at online reviews, reading forum commentary, watching videos made by the company and by customers, and asking the internet about your products and services. This happens long before they will reach out to the company. What is an SLA? SLA, or service-level agreement. This is a commitment by the company to handle social media inquiries in a certain amount of time. This may differ by company. Some brands resolve to respond to customers within minutes, others within two hours. An SLA will help you set expectations with your customers and help your company measure results. What are some things you can do to foster more general social engagement? Respond to comments. What are some things you can do to get started doing social customer care? Respond to comments. Why is a buyer persona important to social selling? Narrowing down who your buyer helps you become very focused in your outreach strategy. When should you pitch your product to a person in social media? After you build a relationship How does social media advertising compare to your organic social media strategy? Unlike in organic social media where you're reliant on your followers, social media advertising allows you to target people who haven't heard of you yet. What are the advantages of advertising on social media? Reach specific target audiences What types of audiences will you find on each social media platform? Facebook, Instagram, Messenger: B2C What business goals can different ad types help you achieve? Facebook Lead
Ads What are the three metrics that Facebook uses to measure ad performance? Quality What are the best practices for creating remarkable social media ads? For high quality, create ads that resonate with your audience by: Why do you want to measure social ROI? Understand the effectiveness of your social media efforts and adjust what isn't working. How can a social media audit help your business? Understand the effectiveness of your social media efforts and adjust what isn't working. What metrics should you track in an audit? Best- and worst-performing posts What are some leading indicators of revenue success? Sign-ups for email, webinars, and events What are some KPIs you should consider tracking? Lifetime Value What social media expenses should you track? Work hours How do you calculate social ROI? The ROI of a social media action is calculated by dividing the net income by the cost of this action and multiplying it by 100. What are some things that social media and metrics can affect? Product development and roadmap What are the four areas to know when exploring continued success in social media? Governance, risk, and ethics What are some main guidelines and questions employees need to ask about social media? Are employees aware of the fact that while their profiles may be set to "private," they are really not private? What is the difference between bashtags and hashtags? The difference between bashtag and hashtag is that a bashtag is a hashtag intended for promotional use that gets repurposed by third-party users to criticize that which it was intended to promote or make the opposite point while a hashtag is to label (a message) with a hashtag. What is a social media policy? It outlines how an organization and its employees should conduct themselves on social media. What are the benefits of having a social media policy? A social media policy helps protect the reputation of the brand by providing guidelines and best practices for employees. What are some issues employees may be faced on social media? The biggest risk that a company faces is the sharing of confidential information. What are the ethical and legal implications that are included in a social media policy? Terms of service agreements What are the main components that need to be in a social media policy? Who your company spokespeople are Define what a crisis is and how this compares with a social media crisis. A crisis is an event that either causes harm or the potential for harm to an individual or organization. A social media crisis is when this happens on social media. What are the types of social media crises? Cyberattacks and hacking
What are the different crisis stages and what actions need to happen in each of these stages? Preparation What are must-have components for an effective crisis communication plan? A team of executive personnel from legal, investor relations, management, and communications groups. What are the takeaways from the Southwest Airlines and Uber case studies? Be empathetic and prompt What are some proactive steps to take if a crisis hits on social media? Investing in a proactive monitoring system What is employee advocacy? An employee advocacy plan: You may have employees who are active on social media who are influential and can advocate on behalf of the company with the communities they represent on social media. Why is an employee advocacy program important? Employees embody trust and authenticity in a way that a paid spokesperson cannot do for a brand. What are the steps to take to start an employee advocacy program? Create a starter
team. What are some ways to incentivize employees to participate in employee advocacy programs? Competitions, leaderboards, free swag, and prizes are just a few items to consider. Recommended textbook solutions
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What is the key to developing brand recognition on social media quizlet?You know the key to brand recognition is through: consistency.
Which of the following is a benefit of having a social media strategy quizlet?What are the benefits of having a social media strategy? It helps you expand your other marketing efforts. It will help you build brand awareness. It is one of the most powerful ways to connect with your audience.
What is the first step in a full scale adoption of social media in any business?What is the first step in a full-scale adoption of social media into any business? To obtain owner, c-suite executive, or even board member buy-in. As the company's Social Media Strategist you meet with the human resource department to determine their social media goals.
What are the two main types of measures that will help you determine the results of the social media campaign quizlet?The two types of measurements to determine your Key Performance Indicators (KPIs) are quantitative and qualitative. Quantitative measurements focus on numerical values and their growth or decline overtime.
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