This post doesnt qualify for boosting linkedin
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LinkedIn is SO popular nowadays that even Ryan Reynolds is on it! Cool, right? Show
It’s no longer just the ‘online CV’ people once thought it was, it’s a big ol’network of people you could be getting your business and message in front of. Today I’m going to share with you the why’s and how’s of boosting posts on LinkedIn so your message gets seen. When it comes to the topic we’re discussing today, we are talking about the act of boosting posts on business pages on LinkedIn – so bear that in mind. So, let’s kick off with the big questions in life… What does it mean to boost a post on LinkedIn?Boosting a post on LinkedIn is exactly what it says on the tin… well, maybe in the small print. It’s all about boosting the visibility of your post, helping it to be seen by a wider, targeted audience to help you achieve your objectives. It helps as well, to make sure people outside of your LinkedIn page followers see your post – isn’t that useful? It takes that organic glory and turns it into a boosted masterpiece. What’s the difference between boosting a post & running an ad on LinkedIn?When it comes to the difference between posting and ad-setting-up-ing, the biggest difference is the simplicity of it all. It’s easier, in theory, to boost a post because there are limited options to select. It’s quicker in this way too, but as implied, this simplicity also comes with restrictions. Boosting a post only gives you a limited amount of targeting options, objective setting and placement types – unlike running an ad that would give you the whole host of options. This isn’t a bad thing though – because depending on your goal, one may work better than the other. The decision is up to you, but today I’m talking boosting so how about we look at… How to boost a post on LinkedInSo first up it’s important to note that at the time of recording, you can only boost events, videos and posts with text or a single image. This might change over time, who knows! You’re going to want to know which post you want to boost and then follow along:
Easy peasy LinkedIn squeezy. Once boosted, you’ll be able to track the post’s success in your ads account in Campaign Manager, as well as check out the post analytics itself. And that’s it – go forth and boost your posts to achieve your objectives and do Giant things. This is going to be a shorter post than usual. We might have stumbled upon something that not a lot of other people are talking about. Trust me, I did my research (Narrator: He Googled). Among our marketing activities, we also run ads on LinkedIn to generate top of funnel leads. We had been wanting to try boosting posts for a long time, so we thought while we're starting a new campaign, why not create a variant of the ad as a boosted post. What's the difference between Boosted Page Posts and Sponsored Content AdsSponsored Content AdSponsored Content Ads can be in the form of single images, carousels, or videos. They appear in your feed to look like native posts, but they're labeled Promoted, the heading and description is customized, and they contain a CTA button. You can customize the caption, the text at the bottom of the image, and the CTA link. To create a Sponsored Content Ad, go to your LinkedIn Campaign Manager and click on Create Campaign > Sponsored Content. Boosted LinkedIn Page postA Boosted LinkedIn Page post can be created by clicking the Sponsor Now button above your LinkedIn post in your Page feed. You're then led to the Campaign Manager to set up the campaign. You can boost any post on your Company Page feed. However, you cannot include a Call-to-Action in the post. It's best to already have a link in the post. It appears in people's feed too alongside other posts, but it is labeled Promoted. There's no Call-to-Action button. Just a link, if it's already attached. The Ads we ranBoth ads we ran link to our e-book page. Sponsored Content AdA short caption. A straightforward title. A simple CTA. A clean image. Boosted LinkedIn Page PostSame image. A long form caption that tells a story. Link to the same page.  ResultsAfter running the 2 types of ads for more than a month, here's how they stacked up. Sponsored Content AdsAverage CTR = 0.29% Average CPC = $13.92 Average CPM = $36.62 Boosted LinkedIn Page postAverage CTR = 1.05% Average CPC = $2.66 Average CPM = $27.99 Conclusion #1: Boosted LinkedIn Page post outperformed by a country mileOverall Boosted LinkedIn Page posts were $11.26 cheaper than the Sponsored Content Ads. Boosted LinkedIn Page posts also had a 0.76% higher Clickthrough rate. So for the same amount of people who saw the ads, more people would click on them. Conclusion #2: Boosted Posts get more impressions for CheaperBoosted posts cost $8.63 less than sponsored content ads to get 1000 impressions. If visibility is your aim, boosting posts can be a great way to make sure more people see your ad. Plus, since boosted posts appear as native posts, more people interact with post. And the more people like and comment on a post, the more people get to see it. Conclusion #3: Long caption performs better than short captionsLinkedIn Sponsored Content Ads have a smaller character limit than a LinkedIn Company Page post. So we went all in on the character limit. The longer caption became the main focus of the Boosted Post since the image used was the same. If you tell a gripping story in your caption and really give away value, there's a greater chance that people will read it and click on the link. Conclusion #4: Well, this isn't conclusiveThis isn't a perfect experiment. You'll notice that we didn't use the same ad, same title, same caption. A perfect experiment would just change one variable such as boosting a post vs creating an ad, while keeping all the others constant. And there's no control against which we can compare the experiment having a significantly different result than normal. So we cannot say with 100% confidence that it outperformed because of the long caption, or the fact that it is a boosted post and not a sponsored content ad. So, take it with a grain of salt. Here's the bottom-lineCompared to other social media platforms, LinkedIn is fairly expensive to run ads on. As a small business, if you find the opportunity to save some extra dollars, you should take it. From our experience, it looks like you should definitely give boosted posts a shot. Create content on LinkedIn with Willow, try Willow 14 days for free. Why does it say this post can't be boosted?If you're having trouble boosting posts and stories on Instagram, it may be caused by the following: You're not using a professional account. To create ads on Instagram, you must convert your personal profile to a professional account. You're not a Page admin.
Is it better to boost a post or create an ad on LinkedIn?Boosting a post only gives you a limited amount of targeting options, objective setting and placement types – unlike running an ad that would give you the whole host of options. This isn't a bad thing though – because depending on your goal, one may work better than the other.
What is a boosted post on LinkedIn?What is boosting? When you boost a post on your LinkedIn Page, it turns it into a paid ad on the LinkedIn feed of your target audience. It is a simple way to increase. reach. Get more impressions and clicks by promoting your event.
Why are my LinkedIn posts not getting views?Why is no one seeing my LinkedIn post? Your LinkedIn post has insufficient early engagement. The LinkedIn algorithm promotes your content to a broader audience when you've reached a certain threshold of engagement in the first two hours after posting.
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