How can you learn more about an unfamiliar audience before creating your presentation?
|
I just finished a trip to Melbourne, where
I spoke at Design Leadership 2019. It’s an excellent conference, by the way. It’s run very well, and the organizers and attendees were terrific people to spend a couple of days with. From the course: Creating and Giving Business Presentations “ - Have you ever sat in an audience too embarrassed to admit that you have no clue what the speaker is talking about? Or the opposite which makes it painfully difficult to stay focused when the speaker is covering the very basic concepts which you learned ages ago. This happens often when speakers don't really consider the fundamental question about their audiences. What do they know, and what do they not know about
the topic? If your group knows very little about your topic or if your topic is technical or unfamiliar process, you want to simplify the explanation to the most common denominator. If your audience is unfamiliar with your topic, relate it to something they do know, and help them connect the dots. Avoid acronyms or terms the group may be unfamiliar with. For example, when Katie first starts talking about KinetEco creating business relationships in Brazil and she knows that someone in her office
is unfamiliar with where Brazil is, she may say Brazil is the largest country in the Latin American region bordering both the North and South Atlantic Ocean while she shows a familiar world map and zooms in on the region. When your audience is familiar with your topic, then it's safe to use insider language and make comparisons that are common to the group. Even if you're coming into this group to make a presentation, take the time to find out what that insider language is. Consider using the
experts in the room. There are times when you will be presenting a topic in front of a group that maybe knows more about it than you do. What do you do with those folks? Recognize them, and use them as part of your presentation. In Katie's case, we know that the audience is familiar with entering Canada and Mexico. Because of that content knowledge, Katie can reference transit time being longer with Brazil compared to Mexico. She also knows that one of the managers in the office is married to a
Brazilian. If he's in the meeting, she can ask him to share a story or anecdote on cultural differences between the two countries. The more time you spend researching your audience's knowledge level, the smoother your presentation will be. If it's not possible for you to get this information beforehand, be prepared for a mixed audience, and get there early to ask clarifying questions. When you present to a mixed audience, refer to both high and low content knowledge audience members. For
example, you can say for the ones of you who are hearing about this for the first time, and then explain a little bit about the term. Or you can say for some of you, this is new, and reference the connection to what they do know. Take time and think through who will be in the room in your next presentation. Be sure you stay in sync with everyone there, and be prepared to juggle their level of knowledge. ContentsVerified Answer and ExplanationExplanationitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit Sample Responsefacilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum Design an effective introductionEngage the audience — get them interested, give them a reason to listen. How?
Focus the presentation—tell listeners what it’s about. State the presentation’s goal or your thesis or research question. Tell listeners what they’ll learn.Preview what’s to follow—your points, your approach, or the type of content.Gear your content to your listeners’ knowledge, experience, and interests
Guide your listeners
Use language that is clear to the ear
Design an effective conclusion
How will you deliver a presentation when you encounter unfamiliar audience?5 Ways to Woo an Unfamiliar Audience. 1) Contact the Person Who Hired You. When you don't know your audience, your first step should be to speak with someone who does. ... . 2) Conduct Preliminary Research on the Attendee List. ... . 3) Remember Your Own Message. ... . 4) Remember Those Benefits. ... . 5) Use Stories.. How do you analyze an unfamiliar audience?One of the main goals of presenting is to know your audience so that you can establish a connection with them. We call this audience analysis.. What is the overall mood/culture? ... . What are they most proud of? ... . What language do they use?. What should you do if your audience is not knowledgeable about your topic?If your audience is unfamiliar with your topic, relate it to something they do know, and help them connect the dots. Avoid acronyms or terms the group may be unfamiliar with.
Which delivery method is best for persuasive business presentations?The best delivery method for persuasive business presentations is the speak extemporaneously. This means without notes and generally speaking freely. The reason for this is due to the fact that it establishes credibility within the creator of the presentation.
|
