Top 50 brands in the world 2023 broomber năm 2024

The total value of the 2022 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 23% to reach almost $8.7 trillion. This growth is reassuring, considering the backdrop of high inflation and an unpredictable global economy.

Portfolio brands that continue to innovate and diversify their offer continue to grow. Apple is the world’s number one most valuable brand, growing 55% to US$947bn, followed by Google (No.2; $820bn; +78%).

Luxury brands have performed exceptionally well, with Cartier, the fastest-rising brand across all categories, growing its value by 88% to $10bn. Other brands doubling their brand value over the past year include: YouTube (No.24, $86bn), Google (No.2, $819bn), Tesla (No.29, $75bn) and Hermès (No.27, $80bn).

11 new entrants joined the 2022 Global Top 100 ranking, led by Aramco (No.16), Infosys (No.64), Mercado Libre (No.71) and Kuaishou (No.82).

Download the Kantar BrandZ Most Valuable Global Brands 2022 report

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The total value of the 2021 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over $7 trillion. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic.

Amazon maintained its position as the world’s most valuable brand, growing 64% to US$684bn. Having first entered the ranking in 2006, Amazon’s brand value grew by almost $268bn this year. It became the first half-a-trillion-dollar brand, alongside Apple, at number 2, valued at $612bn.

At number 47, Tesla is the fastest growing brand and it has become the most valuable car brand, growing its value by 275% to $43bn. It has more than doubled its value, alongside Chinese brands: Moutai (no.11, $109bn), Meituan (no.34, $52bn), TikTok (no.45, $44bn) and Pinduoduo (no.81, $22bn).

13 new entrants joined the 2021 global ranking, including Nvidia (no.12, $105bn), Zoom (no.52, $37bn), AMD (no.57, $33bn) and Spotify (no.99, $19bn).

Download the Kantar BrandZ Most Valuable Global Brands 2021 report

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The Kantar BrandZ Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value.

The global pandemic has impacted brands regardless of size or geography, but brands with a point of difference, through creativity and innovation have proven their resilience, and are set to find growth faster during recovery.

Amazon is the world's most valuable brand, growing 32% to US$415.9bn and accounting for a third of the Kantar BrandZ Top 100's total growth. The retail sector has grown the fastest by 21% in brand value, driven by major ecommerce players.

Technology brands continue to dominate the top of the ranking, growing overall by 10%. Over half of media and entertainment brands appeared in the top 20 risers. TikTok (no. 79, $16.9bn) was the highest new entry.

Download the Kantar BrandZ Most Valuable Global Brands 2020 report

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Amazon has leap-frogged the competition to be crowned the Kantar BrandZ Top 100 Most Valuable Global Brand for 2019, breaking Apple and Google's 12 year hold on the top spot.

Other key trends and findings from 2019 include the continued rapid growth of the luxury sector - despite the slowdown in the global economy, the impact a brand's age has on consumer perception, and the common drivers behind our newcomer brands. The 2019 edition of the Kantar BrandZ Global Top 100 launched at an event at the New York Stock Exchange to learn from and celebrate the value strong brands bring to businesses, proven by Kantar BrandZ's unique and validated Brand Valuation methodology.

By Sector All Alcohol Automotive Beverages Business Services Diversified Electronics Financial Services FMCG Logistics Luxury Media Restaurants Retail Sporting Goods Technology

By Region All Asia Pacific Europe & Africa The Americas

By Country All Austria China Denmark France Germany Italy Japan Mexico Netherlands South Korea Spain Sweden Switzerland United Kingdom United States

In this article, we will be taking a look at the 25 most valuable brands in the world in 2023. If you are not interested in reading the details, head straight to the 5 Most Valuable Brands In The World In 2023.

In 2023, the global business landscape continues to evolve, driven by technological advancements, shifting consumer preferences, and dynamic market forces. The world's most valuable brands like Amazon, Apple, and Walmart among others are at the forefront of this ever-changing landscape, whose influence extends far beyond their products and services. These brands represent the pinnacle of success, embodying innovation, trust, and a deep understanding of their customers. As we delve into the year's rankings, we discover not only the names that have retained their coveted positions but also those newcomers that have surged ahead, reshaping industries and setting new standards for excellence.

Regional and Industry Trends in Brand Valuation

In recent years, exciting changes have emerged in brand valuation. One outstanding trend is the growing importance of brand value in emerging markets, particularly in Asia. As these economies expand and become more consumer-focused, brands that build strong customer relationships are well-positioned for success.

Regarding specific industries, technology, and retail dominate the brand valuation landscape. However, there's also a noticeable shift towards sustainability and social responsibility, with brands prioritizing these values and seeing increased recognition and value. This shift is especially evident in the fashion industry, where consumers are becoming more conscious of their purchases' environmental and ethical impact.

In terms of financial statistics, recent data shows that the total value of the world's top 100 brands reached in 2021, marking a 44% increase from the previous year. The world's top 10 most valuable brands are predominantly technology companies, with Apple, Amazon, and Microsoft claiming the top three spots. Nevertheless, several fashion and consumer goods brands, such as Nike and Louis Vuitton, have also secured marks on the list, underscoring the significance of brand value across various industries.

Technology Dominance: Tech Companies Among the Top Brands

It's hard to deny technology's significant impact on our daily lives. We rely heavily on devices like smartphones and laptops to stay connected, informed, and entertained. It's no wonder, then, that tech companies are among the top brands in the world. For instance, Apple's innovative products and sleek designs consistently rank it as one of the most valuable brands globally.

According to , Apple's brand is worth $241.2 billion. Similarly, Google's search engine and online tools have become synonymous with the internet. Google's parent company, Alphabet, is worth over $1 trillion, making it one of the most valuable companies globally. Social media platforms like Facebook and Instagram have become household names, with billions of active users worldwide.

Facebook's revenue for 2022 was $116.6 billion, while Instagram's revenue is expected to reach $50 billion by 2023. But it's not just the big players dominating the tech industry. Startups and smaller companies are also making waves, disrupting traditional industries and improving our lives in new ways. Fintech companies like Robinhood and Chime are changing how we invest and manage our money, while healthcare startups like Babylon Health and Heal use technology to improve access to healthcare services.

Future Outlook for Brand Valuation in 2023

In 2023, the continued rise of social media is expected to shape brand valuation. This trend will lead to a greater need to measure the impact of social media on brand value as more and more companies invest in their online presence. Advancements in data analytics and artificial intelligence will make it easier to collect and analyze data on consumer behaviour and brand sentiment, resulting in more accurate and reliable brand valuation.

In addition, the growing importance of sustainability and corporate social responsibility will likely impact brand valuation. As consumers become more conscious of the impact of their purchases on the environment and society, companies that prioritize sustainability and ethical practices will see an increase in brand value. This shift in consumer behavior will require companies to focus on financial performance and their societal impact, which will be reflected in their brand valuation.

25 Most Valuable Brands In The World 2023

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Our Methodology

For our methodology, we have ranked the most valuable brands in the world in 2023 based on their brand values as of 2023. We have relied on sources like Brand Finance and Statista for data accuracy.

Here is our list for the 25 most valuable brands in the world in 2023.

25. Shell plc (NYSE:SHEL)

Brand Value: $48.2 billion

Shell plc (NYSE:SHEL), a global multinational with a 2022 net income of $42.8 billion and $381.3 billion in revenue, is among the world's top brands, known for exceptional product quality and sustainability. Founded in 19th-century London, it operates in over 70 countries with assets totaling $352 billion. Since 2007, Shell plc (NYSE:SHEL) Retail has run 132 stations in Ukraine, employing around 1500 people, and offers high-quality products, including Shell V-Power fuel and LPG. Notably, Shell's global pandemic relief contribution surpasses $30 million.

24. Allianz Group

Brand Value: $48.4 billion

Allianz Group, one of the most valuable brands in the world in 2023 with over 125 years of history, is a leader in insurance and financial services, operating in 70+ countries, serving over 100 million customers, and employing a global workforce of 150,000+. Their dedication to quality, customer relationships, and innovation positions them for continued success, with a 2022 net income of $7 million and revenue of $129.85 billion.

23. The Walt Disney Company (NYSE:DIS)

Brand Value: $49.5 billion

The Walt Disney Company (NYSE:DIS), a globally recognized and valuable brand and one of the US companies with the highest profit margins, spans theme parks, movies, T.V., and more, earning love worldwide. Constant innovation and adaptation to evolving tastes drive its continued success in the entertainment industry in 2023. The Walt Disney Company (NYSE:DIS)'s unwavering commitment to quality and broad appeal ensure its enduring leadership. In 2022, Disney reported a revenue of $82.7 billion and a net income of $3.19 billion.

22. AT&T Inc. (NYSE:T)

Brand Value: $49.6 billion

AT&T Inc. (NYSE:T), a globally recognized and respected brand, boasts a rich history of providing reliable telecommunications services worldwide. Renowned for innovation and customer satisfaction, AT&T Inc. (NYSE:T) leads in technological advancements, offering cutting-edge mobile devices, high-speed internet, and dependable home phone service. Operating in over 200 countries and territories with a workforce of over 200,000, AT&T reported a 2022 revenue of $120.74 billion, cementing its status as a trusted and respected global brand.

21. Moutai

Brand Value: $49.7 billion

Moutai, renowned globally for its exceptional liquor, embodies sophistication and elegance through centuries of craftsmanship. Its rich history and unwavering commitment to excellence have made it a coveted brand among connoisseurs worldwide. As a prestigious Chinese spirit often referred to as "China's National Liquor," Moutai's unique aroma, known as the "Charm of Moutai," is a testament to its distinct production techniques. In 2022, Moutai reported a revenue of $18.8 billion, reinforcing its position as a symbol of quality and innovation poised for continued success.

20. WeChat

Brand Value: $50.2 billion

WeChat, a global brand, redefined communication with its multifunctional platform, integrating services from messaging to investments. Prioritizing user privacy and security through advanced encryption, it gained trust. Beyond China, WeChat expanded globally, especially in Southeast Asia, with localized services. Launched by Tencent in 2011, it has over 2 billion users, sending 45 billion messages daily. In 2022, it earned $81 billion in revenue, and its market value is expected to reach $62 billion by the end of 2023, cementing its status as a top messaging platform.

19. Toyota Motor Corporation (NYSE:TM)

Brand Value: $52.5 billion

Toyota Motor Corporation (NYSE:TM), one of the most popular brands in the world, is renowned for crafting durable and reliable vehicles celebrated for longevity. Offering a diverse range of options, from sedans to SUVs, trucks, and hybrids, Toyota stands at the forefront of innovation and sustainability. Pioneering eco-friendly technologies like hybrid engines and fuel cells, Toyota Motor Corporation (NYSE:TM) is a leading automotive manufacturer, boasting a 10.24% global market share as of 2020 and achieving over 9.53 million vehicle sales worldwide in the same year. Notably, the Toyota Camry clinched the title of the best-selling car in the United States in 2020, with an impressive 294,348 units sold. In addition, Toyota's commitment to hybrid technology was evident, with global hybrid vehicle sales surpassing 15 million units in 2020.

18. Starbucks Corporation (NASDAQ:SBUX)

Brand Value: $53.4 billion

Starbucks Corporation (NASDAQ:SBUX), established in Seattle in 1971 and now operating in over 30,000 locations worldwide, is renowned for its premium coffee, exceptional customer service, and strong commitment to sustainability. Setting itself apart through a unique and welcoming customer experience, Starbucks emphasizes personalized service and invests heavily in employee training. The company leads the sustainable coffee movement, sourcing all its coffee ethically and sustainably while its in-store recycling program minimizes environmental impact. With over 20 million users of its mobile app in the United States, a loyalty program boasting 20 million members in North America, and a strong presence among customers aged 25-40 (46% in the U.S.), Starbucks Corporation (NASDAQ:SBUX) also purchases over of the world's coffee production and holds a brand value nearing $53.4 billion as of 2021.

17. Agricultural Bank Of China

Brand Value: $57.7 billion

The Agricultural Bank of China, a highly reputable financial brand, is a cornerstone in the agricultural sector and is known for its unwavering commitment to providing valuable financial solutions. Specializing in services for farmers and ranchers, it offers a comprehensive range of products, including loans, credit lines, and wealth management. Its dedication to sustainability, with substantial investments in renewable energy and sustainable agriculture practices, truly sets it apart. The bank holds 1129 patents, primarily in China and Hong Kong, with 318 granted and more than 88% remaining active.

16. Mercedes Benz

Brand Value: $58.8 billion

Mercedes Benz, a symbol of automotive luxury and a most valuable brand in the world in 2023, is renowned for its legacy of comfortable, technologically advanced, high-performance vehicles. These cars reflect the brand's unwavering commitment to excellence, offering standout features. Whether you prefer a sporty coupe or a spacious SUV, Mercedes Benz has a model to suit your tastes. Renowned for quality and innovation, it remains a highly coveted global brand. As of December 31, 2022, Mercedes-Benz Mobility AG's Supervisory Board comprises ten members, including five women, demonstrating a 50% female representation. The brand reported robust financials in 2022, with a revenue of $158 billion and a net income of $15.27 billion.

15. State Grid

Brand Value: $58.5 billion

The State Grid, a trusted and efficient brand in power provision, has invested significantly in technology and infrastructure to ensure reliable service for millions. Their intense focus on sustainability and innovation has made them a dependable and valuable choice for energy solutions. In , as the primary supplier of 80% of China's electricity needs, they reported remarkable 15% increases in revenue and profit. The Chinese government's restructuring of power fees in May 2023 is set to enhance their ability to invest in upgrades, boosting revenue for both State Grid and China Southern Grid.

14. Facebook By Meta Platforms, Inc. (NASDAQ:META)

Brand Value: $59 billion

Facebook by Meta Platforms, Inc, (NASDAQ:META) ranks among the world's most valuable brands for several compelling reasons. It wields an extensive trove of user data, making it a prime choice for businesses seeking precise audience targeting through its robust advertising system. Beyond advertising, Facebook by Meta Platform, Inc. (NASDAQ:META) serves as a dynamic content-sharing hub, facilitating broader audience reach for marketers. Yet, its most precious asset is its capacity to connect people globally, fostering bonds among family, friends, and like-minded individuals. Boasting monthly users, it reigns as the world's leading social media platform, amassing $113 billion in ad revenue in 2022, supplemented by $2 billion from fees and payments. 71% of consumers and 65% of marketers intend to make it their primary platform in 2023.

13. The Home Depot Inc. (NYSE:HD)

Brand Value: $61.1 billion

The Home Depot Inc. (NYSE:HD), one of the world's most valuable brands, stands out for its extensive product range, top-notch customer service, and competitive prices, catering to homeowners, contractors, and DIY enthusiasts. Whether you seek tools, appliances, building materials, or decor, Home Depot offers comprehensive solutions backed by expert guidance. Beyond retail, their commitment to community support through their charitable foundation reflects their dedication to improving lives. With 2,298 global store locations and approximately 132.11 billion USD in 2020 net sales, The Home Depot, Inc. (NYSE:HD) commands a substantial over 23% market share in the U.S. Employing over 400,000 associates, it ranks among the world's largest employers, asserting a significant presence in the global economy.

12. China Construction Bank

Brand Value: $62.7 billion

China Construction Bank (CCB), founded in 1954, is now among China's largest and most successful financial institutions, operating globally in over 30 countries. It excels through a strong focus on innovation and technology, embracing digital transformation, online banking, and mobile payments, establishing itself as an industry leader. CCB is also known for its commitment to responsible banking practices, promoting sustainability, green finance, and community support. In , it achieved $202 billion in revenue, ranking as the world's second-largest commercial bank by revenue, while granting 2.53 million customers 2.35 trillion yuan ($330 billion) in inclusive finance loans.

11. Deutsche Telekom

Brand Value: $62.9 billion

Deutsche Telekom, a leading global telecommunications company, is renowned for its high-quality services, innovative products, and strong customer support. It has a substantial presence, operating under various names worldwide, including T-Mobile. In 2022, it reported robust growth, with net revenue reaching 114.4 billion euros, primarily driven by its U.S. operations, which account for 66% of revenue. While expanding, the company's workforce decreased by 4.5% in 2022, with 39% of employees in Germany and 33% in the U.S. Deutsche Telekom's commitment to excellence ensures its place among the world's most valuable brands.

10. TikTok

Brand Value: $65.7 billion

TikTok, with 1 billion users globally, 60% of them belonging to Gen Z, is a prime platform for engaging a younger audience. Its algorithm promotes content that resonates with viewers, making it essential to create unique and appealing content that aligns with your brand's values. The platform's annual ad revenue in 2022 reached , reflecting a significant 155% increase. To expand your brand and connect with younger demographics, TikTok is a robust consideration for showcasing your brand's personality and mission.

9. Tesla, Inc. (NASDAQ:TSLA)

Brand Value: $66.2 billion

Tesla, Inc. (NASDAQ:TSLA) a 2023 powerhouse brand, leads the automotive industry through innovation and sustainability. Its groundbreaking electric vehicles and renewable energy solutions attract eco-conscious consumers. Tesla's effective marketing, futuristic designs, and bold campaigns create a robust global image. With a market value of and impressive 2022 figures, including $81.462 billion in revenue and 3,638,900 units sold as of March 2023, Tesla, Inc. (NASDAQ:TSLA) holds a commanding 68% market share in the U.S., with the Model Y as the top-selling electric vehicle in 2022, solidifying its position as a valuable, forward-looking brand.

8. Verizon Communications, Inc. (NYSE:VZ)

Brand Value: $67.4 billion

Verizon Communications, Inc. (NYSE:Z) a leading global brand, delivers top-notch services and cutting-edge technology. Renowned for its reliable network, swift speeds, and stellar customer service, it's the preferred choice for mobile and internet services. Verizon's commitment to innovation, including 5G and IoT solutions, keeps it at the forefront, earning trust and loyalty. With 143 million wireless and 9 million fixed broadband connections in 2022 and $137 billion in annual revenue, Verizon Communications, Inc. (NYSE:VZ) reigns as the most valuable telecom brand globally.

7. ICBC

Brand Value: $69.5 billion

Among the most valuable brands in the world, ICBC upholds its reputation through stellar customer service and innovative financial solutions. ICBC prioritizes customer needs by offering a wide array of financial products, from accounts to loans and investment options, along with user-friendly online and mobile banking. Furthermore, its commitment to social responsibility is evident through initiatives supporting education, poverty alleviation, and environmental protection. As the largest commercial bank globally, ICBC posted $214.7 billion in revenue in , with $53.5 billion in profits. Holding over $5.7 trillion in assets, the bank maintains a strong capital adequacy ratio and a reduced nonperforming loan ratio, reflecting its resilience and role in China's financial landscape.

6. Samsung Group

Brand Value: $99.7 billion

Among the world's top brands, Samsung Group offers diverse products and services across industries. Renowned for innovation and quality, it enjoys global use. In-house manufacturing for 90% of components ensures control. With a 24.44% market share, Samsung dominates phone sales, while its 2022 revenue reached 226.5 billion USD, employing 267,937 people as of 2023. Samsung's commitment to R&D and customer satisfaction keeps it at the technology forefront, making it a trusted and reliable brand.

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