Which one of the following is the reason that users should log on with a username and password?
Most of the time on the Auth0 blog, we talk about logging in and signing up as though it's obvious that everyone will do it. However, asking users to sign up for your product isn't always an easy decision to make. Some people are worried about the friction it causes, or if it's necessary for their product. Sometimes, worries about maintaining secure logins make asking for signups seem like more trouble than not asking users to sign up at all. Show
As experts on signup and login, we've thought of — and encountered — use case after use case, and find that asking users to log in almost always offers benefits to both the business and the user. From security to enterprise concerns to customer support, the power that login has to better your product is something you should seriously consider as you build and grow your business. This isn't an exhaustive list of every reason why you should ask users to log in. Rather, it's an overview of why you should have users create accounts, why login is mutually beneficial, and the very few exceptions where this isn't the case. The basics of loginWhether you're using a username and password or a complex multi-factor setup, the core principles of login remain the same:
Security and accountabilityUser AccountsEnabling a user to create an account and log in, is equipping them with security for and control over their information. When a user can see the information they've given you in their user profile, they understand what you're using to connect with them. So when a user gets, for example, a promotional email, they know where it came from. They can simply go into their settings, change their email, check and unsubscribe from promotions. Otherwise, users might be wondering what happened to the email address they used to make an in-app purchase. If they want, they can also change privacy settings, update personal information, and delete their projects and profile, leaving no question about what is hanging around in your product. For your users: Accounts help put users in the driver's seat for their data. For your company: Letting users see and control their data builds trust with users, which helps foster transparency about what information is stored by a company (especially when nobody reads terms and conditions). Enterprise concernsLogin is also incredibly important for enterprise customers, for a number of reasons.
For your users: Accounts and login helps enterprise customers trust your product and integrate it with their existing tools. For your company: If you are considering working with enterprise customers, you will need to implement a sign on feature. Truthfully, we've only scratched the surface of what enterprise customers expect out of their login — it can be make or break for you if you don't have a login to fit their needs, no matter what your product. Customer experienceLogin can be a powerful tool for shaping customer experiences. Beyond simply getting someone into a product, login can be a way to manage data on a user and help them get the most out of your product.
If you're still worried about having the login as a barrier between potential users and your product, consider offering options like passwordless login and social login, that ask less of users than traditional or multifactor authentications. Exceptions to the ruleSo, we've been over many reasons why using a login is a good idea. But there's always exceptions to the rule — here are the three biggest.
These exceptions come with deep understanding of your product, and how users are moving through it. When login becomes a big source of friction, it can make sense to remove it. Take the “$300 million dollar change” that one major e-commerce company made. They didn't see their request for users to login as a problem — but their users sure did. When interviewed, they expressed that having to login before checkout was a huge nuisance, and when they looked at their analytics they saw 160,000 requests for forgotten password a day — clearly, login was hampering their customers from checking out, not helping them. When they dropped their login requirement, they immediately saw a huge sales boost. So, if you are thinking about ditching your login, do some exploratory work and see what is tripping people up as they're trying to use your product. If it seems to be login, it could be worth a shot to remove it and see how things go. Let your login lead the wayIf you're trying to decide whether or not to add a login feature to your product, don't fall prey to thinking that all login is is a box for a username and password that only creates friction for your users. When you're actually thinking about what login can do for you, it's clear that there's a host of benefits for both you and your users that simply aren't possible if you don't require a login. Of course, making these benefits a reality means implementing a more sophisticated login than that box for your username and password, and that's where Auth0 is ready to help. When you implement that sophisticated login, you're letting it lead you to better customer experiences, no matter the product. Aside: Securing Applications with Auth0 Are you building a B2C, B2B, or B2E tool? Auth0, can help you focus on what matters the most to you, the special features of your product. Auth0 can improve your product's security with state-of-the-art features like passwordless, breached password surveillance, and multifactor authentication. We offer a generous free tier so you can get started with modern authentication. Which one of the following describes why it is important to update antivirus software regularly?It is important to constantly update the antivirus software on a computer because computers are regularly threatened by new viruses. The anti-virus updates contain the latest files needed to combat new viruses and protect your computer.
Which one of the following describes why firewalls are used?The correct answer is Preventing unauthorized access. A firewall is a kind of security-conscious type of hardware or software that stays between the computer and our network with a primary task: preventing malicious software from reaching us.
Which is the best answer for which people in a business should be responsible for cybersecurity?Although the CIO, or CISO, still carries primary responsibility for cybersecurity in 85% of organisations (1), it is the entire organisation and everyone working in the business who holds the secondary responsibility for it. Cyberattacks can be targeted at anyone in the business.
Which one of the following protects a computer from the risk of malicious programs?Antivirus software protects your device from viruses that can destroy your data, slow down or crash your device, or allow spammers to send email through your account. Antivirus protection scans your files and your incoming email for viruses, and then deletes anything malicious.
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