What is the meaning of IMC?
What is IMC example?Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of ...
What is IMC and why is it important?Integrated marketing communications is the method by which a company ensures different promotional methods within a marketing campaign are clear, consistent and working toward the same goals.
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